Press Release:

Chicago, IL (Yahoo Features Express) June 1, 2004 --
Original urban themes undertone this unique and
extremely revealing, TV show host competition. The show
opens with a behind the scenes look at the preparation
process for each episode. Win your own TV show.com is a
30-minute to 1-hour Reality TV program where average
aspiring people join a website and compete to become TV
personalities.

Their tasks could include anything from announcing
music videos, to performing interviews and creating
entertainment news segments. The winners will receive
jobs hosting 13 week programs and they will have the
opportunity to continue hosting subsequent seasons. The
outcome is, they will be thrust into the limelight
where they will begin a career in television. 

Contestants must join the website, where they display
their Public Photo Profile. All contestants Profiles
will be maintained in Win Your Own TV Show's searchable
database. There will be multiple contests and
continuous television programs as people continue to
join the database. This contest has no set ending date;
it is currently classified as ongoing. Contestants are
allowed to compete for a minimum of two (2) years. 

Registration opened May 15th, 2004, but the actual
television broadcasts are scheduled to begin in Fall
2004. 

Any other interested television networks are encouraged
to contact WinYourOwnTVshow for programming. Since
WinYourOwnTVshow is not a syndicated network program,
they have the freedom to air on any station they wish.

Jennings said, "The concept of WinYourOwnTVshow.com is
simple. The more people that join the website, the more
television markets our show can expand to. This is an
honest website and you have nothing to fear by joining.
We charge a one time fee to create your online picture
profile, and that money primarily goes back into the
show for expansion."

He continued, "Many people don't understand how we can
air on UPN or Fox affiliate stations and we are not
syndicated. Well, the truth is we independently
purchase our airtime and it allows us a lot of freedom
and creative control. Unless a Network would allow us
to maintain creative control, I don't think we would
jump on any bandwagons." 

"I feel at this stage of the process we need the news
media to interact with us more. Because what we are
doing has never been done before."

He went on to say, "I decided to make my move on the
entertainment industry this year. I have a soft place
in my heart for average people with extraordinary
dreams. I want to become a conduit between common
people and television, radio, internet media and print
magazine. I decided to focus on a few great concepts to
begin with. So I created a TV show that is Internet
supported for broad access, avant-garde and I think it
is going to be the talk of the whole nation. It's
actually a cyclical process which creates TV shows.
Within 2-3 years it creates a whole TV Network."

The WinYourOwnTVshow.com database will also serve as an
Entertainment Industry talent pool. It will be made
available to select major Networks, Production
Companies, Casting Agencies, Model Agencies, Record
Companies and other Media Outlets. 

The Executive Producers of Win Your Own TV Show are
known as "The Cipher". Their previous TV and Radio
shows were called, "The Cipher Show". They have worked
behind the scenes playing music videos for Record
Labels such as Def Jam, Interscope, Universal Records,
Legit Ballin Records, Tommy Boy Records, Dopehouse
Records, Slip and Slide Records and Rap-A-Lot Records.
They have also collaborated with Flyin Brian and The
Morning Show on 105.5 The Beat Jams, A Clearchannel
Radio Station.

From 2001-2002 The Cipher produced music video programs
on UPN 8 of Southwest Florida.  During that same time
Jennings began having conversations with Gail Northern,
Director of BET Programming.  From 2003 to 2004
Jennings independently produced hip-hop radio programs
on WYCA 102.3 FM, a Crawford Broadcasting Company. He
also shopped aspiring hip-hop artists to Def Jam,
Interscope, Universal Records, Shady Records and
Aftermath Entertainment.

Jennings independently purchases airtime from major
network affiliate stations, in order to achieve the
same effect as syndicated programming. His website and
TV shows utilize cutting-edge technology, consisting of
computer graphics, animation, and other innovative
concepts for enhanced programming. 

Add top 20 music videos and a dose of "Reality Mania"
and you have a very innovative approach to Hip-Hop /R &
B reality TV. Steven Jennings aka "Mikey Jukes" plans
to expose aspiring talent to the Mass Media.

For additional information visit:
http://www.winyourowntvshow.com

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